Iconic Swiss cycling apparel brand ASSOS of Switzerland has announced they will become the title sponsor of this year’s popular Battle on the Beach event.
Battle on the Beach, now in its third year, is a unique, off-road cycling event held on and around Cefn Sidan beach in Carmarthenshire, South Wales. All 750 entries for the 2016 event sold within twenty four hours of opening on January 1st, making it what is believed to be the largest mass-start off-road cycle race in the UK.
Last year’s event attracted 600 riders from across the UK and Northern Europe. The 2016 event has proved just as popular with overseas riders attending and also the two top racers in the world, Richard Jansen and Bram Imming confirmed to take part.
Prize money for the prestigious event is also set to increase, with a total prize fund of £2000 available, split equally between Open male and female categories.
Prize money for the prestigious event is also set to increase, with a total prize fund of £2000 available, split equally between Open male & female categories.
Richard Todd, Sales & Marketing Director, ASSOS SBO UK said: “Battle on the Beach has proven to be incredibly popular over the past two years and the momentum for the race continues to grow. We’re excited to be a part of this year’s event and to showcase the breadth of ASSOS products from our extensive range of technical Road Race kit right through to our Off Road Rally range.”